JMJ
Hospitality
Consulting
SUCCESSFUL RESTAURANT TURNAROUND & START-UP EXPERTS
WHO WE ARE
JMJ is a boutique hospitality consulting and advisory firm helping independent restaurant operators become profitable. We are small by design and selective by choice, focusing on independent, owner-operated businesses and strongly believe that each restaurant has the potential for success. Our objective is to identify opportunities within your operation that will provide a high Return on Investment. We work closely with our clients and their staffs to ensure success and to Maximize Your Restaurant Profits. We serve NYC and NJ neighborhood restaurants, cafes, bars, delis, quick casual, fine dining, casual dining, and fast-food operators seeking clarity, structure, and profitability.
WHAT WE DO
JMJ specializes in restaurant turnarounds for struggling or financially distressed operations and start-ups. Our expertise is wide ranging and includes concept development, food and beverage strategies, menu development, real estate brokerage, restaurant design and construction, operational procedures, marketing, and staff training. With over 100 years of collective experience, we leverage our resources and experience to help our clients create value and mitigate risk while recognizing each individual business’ unique perspective. Our exceptional team of seasoned restaurant professionals, former owners, executive chefs, bar managers, general managers, marketing experts, real estate brokers, graphic designers have decades of experience in their respective fields, allowing them to bring fresh, informed ideas to our clients’ tables and help bring to life or revive sustainable brands that drive bottom line performance.
HOW WE WORK
If a client faces a distressed situation, we offer objective analysis, feedback, and solutions concerning the strengths and weaknesses of front and back of house operations, menu, and marketing strategy. Our philosophy is to bring a hands-on involvement from senior partners and to employ practical solutions grounded in real operations. You’ll have direct access to senior partners, on-site and hands-on when needed with no fluff, no generic consulting playbooks. Together, we execute projects that respect the realities of smaller businesses and express an authentic viewpoint that is efficiency-conscious and profit-maximizing.
LET’S TALK
Free initial consultation • Confidential, owner-focused discussions • Built for long-term sustainability, not quick fixes
Our Service Offerings
STRATEGIC SERVICES
- Operations strategy
- Marketing strategy
- Brand strategy
- Catering strategy
- Delivery strategy
- Growth strategy
- Start-up and roll-out
CONCEPT DEVELOPMENT & CREATIVE SERVICES
- Brand & concept development
- Business plan development
- Menu design & development
- Exterior signage design
- Branding packages
- Marketing collateral & signage
- Website design
TURNAROUND SERVICES
- Labor & food cost analysis
- Rebranding of existing concept
- Vendor analysis
- Product mix - menu analysis
- Termination services
- Executive chef & mixologist consults
- Industry trends
- Market analysis
DESIGN & CONSTRUCTION SERVICES
- Project management and oversight
- Building design
- Interior and exterior design
- Architect selection and oversight
- General contractor oversight
- Liaison for permits & licenses
REAL ESTATE SERVICES
- Site selection
- Demographic study
- Lease analysis & negotiation
- Mergers & acquisitions
- Landlord representation
- Tenant representation
OPERATIONS SERVICES
- POS & back-office selection
- Staff recruiting & training
- Bar & mixology service systems
- Cash handling procedures
- Delivery & catering operating systems
- Manuals, policies, procedures, forms & checklists
- Food safety audits & system development
FUNDING & FINANCIAL SERVICES
- Investor presentations
- Fundraising and angel investors
- Investor evaluation
- Forensic analysis
KITCHEN SERVICES
- Menu implementation
- Food & beverage product development
- Delivery & catering menu development
- Menu pricing
- Food & beverage sourcing and costing
- Vendor selection
- Kitchen design & layout
- Kitchen equipment selection
GROWTH SERVICES
- Introduction to US marketplace (for international brands)
- Franchising and licensing
ENGAGEMENTS
- Monthly advisory retainers
- Project-based consulting
- New openings and relaunches
- Short-term operational interventions
Small & Medium Businesses
Corporates & Enterprises
Chains & Franchise Support
Startups & Entrepreneurs
Industry-Specific Solutions
Execution Over Theory:
Our strategies are operator-led rather than theory-driven, ensuring that every recommendation is practical and actionable.
Direct Partnership:
We don't hand off your business to junior staff, we guarantee hands-on senior partner involvement every step of the way to ensure you and your business' success.
Real-World Focus:
Our services are specifically built to handle "mom-and-pop" realities (or limitations), acknowledging that small businesses face different hurdles than enterprise corporations.
Client Success Stories
Navigating Complexity
We have a specialized understanding of the regulatory and competitive complexity inherent in the New York City market.
Financial Stewardship
We act as a shield for your investment, focusing on strategies that protect owner capital at every turn.
Focus on Longevity
Our goal isn't just a quick fix; we focus on building sustainability so your business can thrive for years to come.
60%
$22M
$1.3B
Fast Casual Restaurant
Fast Casual Restaurant
Fast Casual Restaurant
Fast Casual Restaurant
Our Team of Experts
Alap Vora
Al Vora is a New York–based hospitality entrepreneur, retail operator, and small business advocate with deep experience building and scaling food and beverage concepts across the NY/NJ market. Raised in a family business, Al was immersed in entrepreneurship from a young age. Working alongside family early on…
Tareq Ahmed
Tareq Ahmed brings more than 30 years of hospitality leadership experience across New York, New Jersey, and Florida. Since 1990, he has built and scaled restaurant and café concepts with disciplined operational systems and strategic expansion. He successfully grew a café and catering brand from one location to 25 units and is a …
Alfred Rosu
Alfred Rosu is the CEO of JMJ Hospitality Consulting. He is a seasoned entrepreneur and a U.S. Army veteran with extensive experience across the hospitality, real estate, and defense industries. Alongside his distinguished service in the Army Reserves, Alfred has spent more than 40 years building a career in the hospitality and real…
Alfred Rosu
Alfred Rosu is the CEO of JMJ Hospitality Consulting. He is a seasoned entrepreneur and a U.S. Army veteran with extensive experience across the hospitality, real estate, and defense industries. Alongside his distinguished service in the Army Reserves, Alfred has spent more than 40 years building a career in the hospitality and real…
Alfred Rosu
Alfred Rosu is the CEO of JMJ Hospitality Consulting. He is a seasoned entrepreneur and a U.S. Army veteran with extensive experience across the hospitality, real estate, and defense industries. Alongside his distinguished service in the Army Reserves, Alfred has spent more than 40 years building a career in the hospitality and real…
Why Choose Us
01
Experienced Team
02
Data-Driven Approach
03
Customized Solutions
04
